ANYONE BUT YOU

VAN CRAWFORD’S IMPACT

I loved working on this film because it was something different and allowed me to further stretch myself. During this campaign, I was able to work with various journalists from OUT.com, Forbes, & more! Our primary goal was to garner LGBTQ+ press for one of the stars of the film, Alexandra Shippe, and build awareness around this hilarious rom-com.

We hosted two influencer screenings hosted by LGBTQ+ couple influencers, in addition I came up with the cool idea to lean into the #TeamSydney & #TeamGlenn concept, to have custom face fans of Glenn Powell, Sydney Sweeney, & Alexandra Shippe available for guests to grab & take pictures of/with. Guests loved the face fans (especially Glenn Powell’s).

For the world premiere in NY, I worked with the press & influencers to ensure they walked the red-carpet grabbing pictures/videos for social as well. One of my proud accomplishments was working closely with Glenn Powell, Sydney Sweeney, & Alexandra Shippe’s reps to make sure our invited outlet was able to get exclusive interview time with the stars of the film. Gabriela, the journalist from that evening was extremely grateful for the interviews & the help in getting this coordinated.

OVERALL FILM SUCCESS

Domestically, Anyone But You is the top-grossing R-rated comedy since 2015, and globally it’s the highest grossing R-rated romantic comedy since 2016’s Bridget Jones’s Baby.