Disney+ & Marvel Studios LOKI SEASON 2

VAN CRAWFORD’S IMPACT

To promote Disney/Marvel’s hit series, LOKI S2, we hosted an engaging watch party in the heart of Hollywood, I worked with the team to create a QR code scavenger hunt in order for guests to use the QR codes to enter in the LOKI trivia contest and win a luxury watch. From strategically selecting a venue that was centrally located, as well as one that aligned with the show’s theme/feel, working closely with our influencers & PR team to curate a dynamic group of superfans, press, influencers, & BLERDS, it was an incredible experience. The QR code scavenger hunt allowed guests to feel immersed in all things-LOKI. I had signs created with various QR codes and placed throughout the venue to allowed guests to get a chance to see all parts of the beautiful 2-story venue with greenery/vines all around. I hired incredible Black vendors(caterer, DJ, private bartender, & photobooth) that were able to enhance the event tremendously by providing their incredible services. One of the influencers that attended recently reached out to me to inquire how to recreate this unforgettable experience.

POST EVENT PRESS (via Hollywood Unlocked)

We were thrilled to receive this feature following the event, I pride myself on making sure my events have optimal exposure, making sure press attends, has a good time, and is able to cover is key.

OVERLALL SHOW SUCCESS

Loki season 2 was a success on Disney+! The six-episode season maintained its audience interest, with over 11 million viewers per week, and the finale on November 9, 2023 drew 11.2 million views globally in three days, which was a 3% increase from the premiere.